Our
Story

Get to Know Us
At R.O.T.O. Nation, founders Lamar and Serenitie are more than leaders — we are products of the very communities we serve. Having grown up in poverty, we understand firsthand the challenges, pressures, and obstacles today’s youth face. These shared experiences fuel our passion to help young people rise above their circumstances, because we believe your situation doesn’t have to define your future — it can awaken your purpose. Our mission is to guide and empower youth to become the best version of themselves, no matter where they start. As Lamar Newby believes, we are revolutionizing opportunities for the youth, because “without the youth today, there’s no tomorrow.”
About R.O.T.O. NATION
R.O.T.O. NATION is a nonprofit youth development organization that aims to provide apprenticeship opportunities and life skills to the youth. Our initiative is focused on offering valuable services to support the development and growth of young individuals. We are dedicated to creating a supportive and nurturing environment where young people can thrive and achieve their full potential. Through mentorship, education, and community engagement, we strive to empower the next generation of leaders and change-makers.
